Free shipping on all orders · One product. One vision. SS26.
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Street · SS26
The Architecture Look
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Interior · SS26
The Bedroom Session
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Lifestyle · SS26
The Cabernet Edit
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Formal · SS26
The Mirror Study
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Femme · SS26
The Night Vision Edit
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Campaign Credits
SS26 — The Shirt Campaign
- Creative Direction — The Fru
- Photography — Various phones
- Styling — Everyone styled themselves
- Location — Maryland / Georgia
- Catering — Josh Cabernet Sauvignon
- Concept — Jasnoor (probably)
"We didn't plan a lookbook.
We just had the shirts.
And then we had these photos.
It became a lookbook."